Privacy Policy and Terms of Use

Digital Conversion

Last updated: August 15, 2025

Effective: immediately from this date

1. Introduction

This document establishes the Privacy Policy and Terms of Use applicable to the use of Digital Conversion ("Platform"), a SaaS service integrated with WordPress plugin for sending and automating push notifications.

By using the Platform or installing the plugin, you fully agree to the terms and conditions described herein.

If you do not agree, do not use the Platform.

PRIVACY POLICY

2. Definitions

Controller: Digital Conversion client (WordPress site owner) who defines data processing purposes.

Operator / Processor: Digital Conversion, which processes data according to Client instructions.

Data Subject: Website visitor who receives notifications or interacts with the plugin.

Personal Data: Any information related to an identified or identifiable person.

LGPD: Brazil's General Data Protection Law (Law No. 13,709/2018).

GDPR: European Union's General Data Protection Regulation.

3. Data We Collect

3.1 Client Data (Controllers)

•Name, email, password and registration data

•Payment information (processed by Stripe)

•Connected website domains

•Platform usage history, campaigns and metrics

3.2 Visitor Data (Data Subjects)

Collected by WordPress plugin installed on Client's site:

•IP Address → automatically converted to geolocation (country, state, city) via ip-api.com

•User-Agent → browser, operating system and device type

•Browser language (Accept-Language)

•Push notification endpoint (after explicit browser consent)

•Visited pages, dwell time, last visit

E-commerce data (WooCommerce): viewed products, abandoned cart, orders

4. Processing Purposes

•Send push notifications, with consent

•Create automatic segmentations for marketing campaigns

•Provide reports and metrics

•Improve Platform functionalities

•Comply with legal and regulatory obligations

5. Legal Basis

Data processing occurs based on:

•Consent (Art. 7, I, LGPD / Art. 6, GDPR) for sending push notifications

•Contract execution (Art. 7, V, LGPD / Art. 6, GDPR) for service provision

•Legitimate interest for internal metrics and fraud prevention

6. Data Retention

Client Data: maintained while account is active and for up to 5 years after closure (for legal purposes)

Visitor Data: retained for the period defined by Client or until consent revocation

7. Sharing and International Transfer

•Hosting: Vercel (USA)

•Database: Neon PostgreSQL (USA)

•Payments: Stripe (USA)

•Geolocation: ip-api.com (USA)

International transfers follow Standard Contractual Clauses and other mechanisms provided by LGPD and GDPR.

8. Data Subject Rights

Data Subjects may request:

•Access to data

•Rectification

•Portability

•Deletion

•Consent revocation

Requests should be sent to: suport@digitalconversion.app

9. Responsibilities

Digital Conversion acts as Operator and is not responsible for consents obtained by Client.

Clients must maintain their own Privacy Policy, clearly informing the use of Digital Conversion.

10. Cookies and Similar Technologies

The plugin may use cookies and/or localStorage for:

•Recurring user identification

•Consent registration

•Interaction tracking

Client is responsible for including cookie notice according to LGPD/GDPR.

TERMS OF USE

11. Service Conditions

Digital Conversion offers Freemium and Paid plans, with features, limits and prices described on the official website.

12. Prohibited Use

It is prohibited to use the Platform for:

•Sending SPAM

•Illegal, offensive or discriminatory content

•Practices that violate LGPD/GDPR or applicable laws

13. Limits and Fair Use

•Send limits and features are defined per plan

•Excessive use may result in temporary blocking or suspension

14. Cancellation and Refund

•Client may cancel at any time

•Already processed payments are non-refundable, except when required by law

15. Disclaimer of Warranties

The service is provided "as is" and "as available".

We do not guarantee:

•Minimum notification delivery rate

•Compatibility with all browsers or WordPress versions

•Specific campaign results

16. Limitation of Liability

Under no circumstances will Digital Conversion be liable for:

•Loss of profits or data

•Marketing decisions made based on metrics

•Unavailability of third-party services

17. Suspension and Termination

We may suspend or terminate accounts that violate these Terms or applicable laws, without prior notice.

18. Jurisdiction and Applicable Law

This contract is governed by Brazilian laws.

The forum of Montes Claros/Minas Gerais/Brasil is elected, with waiver of any other, to resolve disputes.